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September 15, 2024

Buyer Personas: A Marketing Must-Have

Do you know who your ideal customer is? Knowing who your customers are can be vital in developing successful marketing strategies. Creating a buyer persona is […]
September 15, 2024

Are You Making Marketing Mistakes? A/B Testing Can Help

As marketers, we often discuss the importance of measuring what you want to improve. That is why the science side of marketing is crucial, especially in […]
September 15, 2024

The Power of Design in Content Marketing

As someone who has come from a rich data/business intelligence background, I understand the importance of analytics in marketing very well. However, I also appreciate the […]
September 14, 2024

Plan Your Website, Avoid the Pitfalls

Creating your business website can feel daunting, but it is a must-have in this digital age. Despite the popularity and cost-effectiveness of social media platforms, a […]
March 24, 2021

Why a Brand is Crucial for Good SEO

Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social […]
March 24, 2021
LinkedIn

LinkedIn, How it can Help Small Businesses

Your phone and/or tablet probably have an application dedicated to Facebook or twitter and you have probably never thought of downloading LinkedIn. Turn to your left […]
March 24, 2021

The Benefit of E-mail Marketing to Small Businesses

Benefit of E-mail Marketing to Small Businesses E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This […]