Do you know who your ideal customer is? Knowing who your customers are can be vital in developing successful marketing strategies. Creating a buyer persona is […]
As marketers, we often discuss the importance of measuring what you want to improve. That is why the science side of marketing is crucial, especially in […]
As someone who has come from a rich data/business intelligence background, I understand the importance of analytics in marketing very well. However, I also appreciate the […]
Creating your business website can feel daunting, but it is a must-have in this digital age. Despite the popularity and cost-effectiveness of social media platforms, a […]
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social […]
Your phone and/or tablet probably have an application dedicated to Facebook or twitter and you have probably never thought of downloading LinkedIn. Turn to your left […]
Benefit of E-mail Marketing to Small Businesses E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This […]