fbpx

Facebook Advertising

Facebook Advertising

Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business-marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it. That’s where Jules Management Group comes into play.

We Develop a Facebook Ad strategy to Optimize Client’s Desired Objective

bullhorn

How We Market On Facebook

Facebook is much more than a social media platform. In fact, it can be a huge resource for Paton Marketing if used properly.
pathway

Figure Out The Right Approach

After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.
campaign

Scaling Your Campaign

There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster.
audience

Identify Audience

First and foremost, Jules Management Group needs to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.
two-circular-arrows

Twice As Nice

If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time. Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work.