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brand strategy

March 6, 2025
The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie “Barbie”. The marketing campaign for […]
January 31, 2025
Creating Brand Loyalty Through Strategic Touchpoints

Creating Brand Loyalty Through Strategic Touchpoints

It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty – it is the sum of the customer’s […]
January 17, 2025
Your Brand Is More Than a Logo Why Branding Matters for Your Business

Your Brand Is More Than a Logo: Why Branding Matters for Your Business

What comes to mind when you think about branding? A logo? Colors? A tagline?  It is important to learn what it means to be a brand […]