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February 18, 2025
The Science of Marketing Analytics

The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth

In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they […]
January 18, 2025
Marketing Analytics The Art and Science of Growing Your Small Business

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term ‘marketing analytics’ at some point. But what exactly does it mean, and why […]