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social media marketing

April 22, 2025
Emotional Branding

Emotional Branding: How Purpose-Driven Brands Can Win Hearts and Loyalty

In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small […]
March 20, 2025
The Power Of Group Decision Making

The Power Of Group Decision Making: What Small Businesses Can Learn From Optimizing The Buying Process.

As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One […]
March 6, 2025
The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie “Barbie”. The marketing campaign for […]
March 4, 2025
From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

Stanley—a renowned brand with a rich history—has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a […]
February 12, 2025
Unlocking-Marketing-Insights-with-Tableau-A-Small-Business-Owners-Guide

Unlocking Marketing Insights with Tableau: A Small Business Owner’s Guide

Data is the key to every effective marketing plan in the modern world. Nevertheless, many small business owners find it challenging to understand their marketing data. […]
February 7, 2025
Effective and Ineffective Communication in Marketing Real Life Examples

Effective and Ineffective Communication in Marketing: Real-Life Examples

  Any marketing strategy must have a sound basis for communication, as this is the core of any marketing activity. Different brands, digital engagement, or data-driven […]