Email Marketing
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Even search marketing with all its hype and tried-and-proven success can’t even hold the candle to just how effective list marketing can be. It’s easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why.
Through e-mail marketing, you can get in front of the eyeballs of your audience members anytime anywhere. That’s right. You can be at a beach in the Bahamas somewhere writing an e-mail update. Plug that in to your e-mail service provider and your audience, regardless of where they may be in the world and regardless of what they’re doing, are sure to get your e-mail. After all, most people check their e-mail inboxes.
Through e-mail, you also get to keep in touch with the needs of your audience.
Our Process
1. Research
We begin by analyzing your database. What are the demographics? How and why did users sign up for your newsletter? How often do they open your emails? What do they click on?
2. House Keeping
To ensure that emails are getting into your subscriber’s inboxes, we’ll look into cleaning up your existing database. That is, sending out re-engagement emails to win back inactive subscribers.
3. Content Creation
Working with you and your team, we’ll come up with guidelines on when and how often you should send emails by coming up with a category of email types that you will be sending. From offers to sharing updates and sending an e-newsletter, we will help you to match this with the different lists that you have created to ensure that your emails reach the right people at the right time.
4. Tracking & Reporting
We want to make sure that you meet your goals and are getting your money’s worth. Therefore, we will help you to track and measure open rates, click-through rates, and bounce rates so you know how effectively your campaign has performed.