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October 3, 2024

Benefits of Working with a Boutique Branding and Digital Marketing Agency

Jules Management Group is a black-owned, women-led boutique agency specializing in branding and digital marketing. Our unique approach caters primarily to women of color, small business […]
September 27, 2024

Never Too Late to Start Over: My Marketing Career Reinvention Story

By: Kerline Jules Almost 20 years ago, I graduated from the University of Miami with a Bachelor of Business Administration degree. I double majored in Computer […]
September 18, 2024

Embracing AI in Marketing: A Game-Changer for Small Businesses

I was highly apprehensive when I first heard the whispers of AI, specifically in marketing. I did not trust it or want to be affiliated with […]
September 16, 2024

Boost Your Brand With Content Marketing

As business owners, you’re not only in business to make money; you’re also in business to solve a problem or meet the needs of your target […]
September 15, 2024

Boost Sales, Boost Satisfaction: The Benefits of Market Segmentation

There are better approaches to marketing your business than the one-size-fits-all approach. As a small business owner, it’s vital that your marketing strategy connects with your […]
September 15, 2024

Buyer Personas: A Marketing Must-Have

Do you know who your ideal customer is? Knowing who your customers are can be vital in developing successful marketing strategies. Creating a buyer persona is […]
September 15, 2024

Are You Making Marketing Mistakes? A/B Testing Can Help

As marketers, we often discuss the importance of measuring what you want to improve. That is why the science side of marketing is crucial, especially in […]
September 15, 2024

The Power of Design in Content Marketing

As someone who has come from a rich data/business intelligence background, I understand the importance of analytics in marketing very well. However, I also appreciate the […]
September 14, 2024

Plan Your Website, Avoid the Pitfalls

Creating your business website can feel daunting, but it is a must-have in this digital age. Despite the popularity and cost-effectiveness of social media platforms, a […]