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January 18, 2025

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term ‘marketing analytics’ at some point. But what exactly does it mean, and why […]
January 17, 2025

Your Brand Is More Than a Logo: Why Branding Matters for Your Business

What comes to mind when you think about branding? A logo? Colors? A tagline?  It is important to learn what it means to be a brand […]
November 22, 2024

Marketing Experiment: Elevating Stanley’s Iconic Tumbler

If I were to create a marketing test for Stanley’s well-known tumbler product line, I would concentrate on examining the effects of narrative-driven advertising. The objective […]
November 14, 2024

Maximize Your Website’s Impact: Actionable Tips to Drive More Conversions

Are you finding it challenging to enhance the number of sales your website’s visitors generate? For small business owners, the potential for substantial improvements in sales […]
October 25, 2024

Proven Techniques to Increase E-commerce Store Conversions

I have been a boutique agency owner in the branding and digital marketing space for eight years. I’ve always enjoyed my work and have always been […]
October 3, 2024

Benefits of Working with a Boutique Branding and Digital Marketing Agency

Jules Management Group is a black-owned, women-led boutique agency specializing in branding and digital marketing. Our unique approach caters primarily to women of color, small business […]
September 27, 2024

Never Too Late to Start Over: My Marketing Career Reinvention Story

By: Kerline Jules Almost 20 years ago, I graduated from the University of Miami with a Bachelor of Business Administration degree. I double majored in Computer […]
September 18, 2024

Embracing AI in Marketing: A Game-Changer for Small Businesses

I was highly apprehensive when I first heard the whispers of AI, specifically in marketing. I did not trust it or want to be affiliated with […]
September 16, 2024

Boost Your Brand With Content Marketing

As business owners, you’re not only in business to make money; you’re also in business to solve a problem or meet the needs of your target […]