If you are a small business owner, you have probably heard the term ‘marketing analytics’ at some point. But what exactly does it mean, and why should you care? Marketing analytics determines whether and how part of your marketing works and how to improve it. It’s how to decide which parts of your marketing strategy produce the best return on investment (ROI).

Marketing analytics isn’t all numbers, though. It’s both an art and a science. The science is the data—click-through rates, conversion rates, social media engagement metrics, website traffic, and more. These numbers are objective and help direct decision-making. The art, however, is interpreting data and using it creatively to convey your brand message, get the audience’s attention, and build a relationship.

This art-science balance is crucial for small business owners because they have limited resources for their marketing efforts. Analytics allows you to make intelligent decisions based on the data while allowing creativity to come into play. For instance, data may be able to identify which products are most popular, but your creative marketing strategy will make that product a success.

When properly applied, marketing analytics can help you manage your budget,  improve your message, and build your audience. It converts guesswork to strategy.

We are ready to take your marketing to the next level. Contact Jules Management Group to set up a consultation and learn how to use marketing analytics to achieve your small business goals.

SCHEDULE A CONSULTATION TODAY -> julesmanagement.com/schedule-discovery-call/