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Marketing Strategy

March 4, 2025
From Worksite to Trendsetter: The Rise of Stanleyโ€™s Global Brand

From Worksite to Trendsetter: The Rise of Stanleyโ€™s Global Brand

Stanleyโ€”a renowned brand with a rich historyโ€”has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a [โ€ฆ]
February 8, 2025
Google-Analytics-A-Game-Changer-for-Small-Businesses

Google Analytics: A Game-Changer for Small Businesses

Knowing who your audience is imperative for growing your business in today’s digital world. Jules Management Group recommends using data-driven insights from Google Analytics to improve [โ€ฆ]
February 7, 2025
Effective and Ineffective Communication in Marketing Real Life Examples

Effective and Ineffective Communication in Marketing: Real-Life Examples

  Any marketing strategy must have a sound basis for communication, as this is the core of any marketing activity. Different brands, digital engagement, or data-driven [โ€ฆ]
January 31, 2025
Creating Brand Loyalty Through Strategic Touchpoints

Creating Brand Loyalty Through Strategic Touchpoints

It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty โ€“ it is the sum of the customerโ€™s [โ€ฆ]
January 18, 2025
Marketing Analytics The Art and Science of Growing Your Small Business

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term โ€˜marketing analyticsโ€™ at some point. But what exactly does it mean, and why [โ€ฆ]
January 17, 2025
Your Brand Is More Than a Logo Why Branding Matters for Your Business

Your Brand Is More Than a Logo: Why Branding Matters for Your Business

What comes to mind when you think about branding? A logo? Colors? A tagline?ย  It is important to learn what it means to be a brand [โ€ฆ]
December 7, 2024
Leading the Way How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead As small business owners, we wear many hats, but staying ahead in marketing [โ€ฆ]