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small business marketing

March 20, 2025
The Power Of Group Decision Making

The Power Of Group Decision Making: What Small Businesses Can Learn From Optimizing The Buying Process.

As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One [โ€ฆ]
February 18, 2025
The Science of Marketing Analytics

The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth

In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they [โ€ฆ]
February 18, 2025
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents [โ€ฆ]
February 14, 2025
Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad

Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad

Boosting our client, The Friendship Squad’s presence on Facebook through targeted ads is a smart move for expanding their community and driving results. To ensure we’re [โ€ฆ]
February 12, 2025
Unlocking-Marketing-Insights-with-Tableau-A-Small-Business-Owners-Guide

Unlocking Marketing Insights with Tableau: A Small Business Ownerโ€™s Guide

Data is the key to every effective marketing plan in the modern world. Nevertheless, many small business owners find it challenging to understand their marketing data. [โ€ฆ]
January 31, 2025
Creating Brand Loyalty Through Strategic Touchpoints

Creating Brand Loyalty Through Strategic Touchpoints

It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty โ€“ it is the sum of the customerโ€™s [โ€ฆ]
January 18, 2025
Marketing Analytics The Art and Science of Growing Your Small Business

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term โ€˜marketing analyticsโ€™ at some point. But what exactly does it mean, and why [โ€ฆ]
December 7, 2024
Leading the Way How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead As small business owners, we wear many hats, but staying ahead in marketing [โ€ฆ]