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Digital Marketing

May 12, 2025
Digital Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing: Why Smart Brands Must Know the Difference

In todayโ€™s competitive landscape, understanding the difference between digital and traditional marketing is no longer optional โ€” itโ€™s essential. At Jules Management Group, where we empower [โ€ฆ]
April 22, 2025
Emotional Branding

Emotional Branding: How Purpose-Driven Brands Can Win Hearts and Loyalty

In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small [โ€ฆ]
April 9, 2025

Building Brand Loyalty: How Stanley Became the Cup Everyone Had to Have

In a world where consumers have endless choices, building brand loyalty is no small feat. Yet, somehow, Stanley โ€” yes, the same brand behind the insulated [โ€ฆ]
March 20, 2025
The Power Of Group Decision Making

The Power Of Group Decision Making: What Small Businesses Can Learn From Optimizing The Buying Process.

As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One [โ€ฆ]
March 13, 2025
Build a Website That Works

Build a Website That Works: A Small Business Guide to Effective Planning

Today, online presence is more important than ever for small businesses trying to engage their audience naturally. This is why a website designed for your business [โ€ฆ]
March 6, 2025
The Barbie Movieโ€™s Social Media Marketing: A Masterclass in Viral Branding

The Barbie Movieโ€™s Social Media Marketing: A Masterclass in Viral Branding

One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie โ€œBarbieโ€. The marketing campaign for [โ€ฆ]
March 4, 2025
From Worksite to Trendsetter: The Rise of Stanleyโ€™s Global Brand

From Worksite to Trendsetter: The Rise of Stanleyโ€™s Global Brand

Stanleyโ€”a renowned brand with a rich historyโ€”has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a [โ€ฆ]
February 18, 2025
The Science of Marketing Analytics

The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth

In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they [โ€ฆ]
February 18, 2025
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents [โ€ฆ]