Creating your business website can feel daunting, but it is a must-have in this digital age. Despite the popularity and cost-effectiveness of social media platforms, a business website still holds significant value. Unlike social platforms, a business website is a platform you own and can control. It’s not just about pretty graphics and pop-up texts but about creating an effective platform for your business objectives.

As the saying goes, ‘If you fail to plan, you plan to fail.’ In Fall 2016, I launched my boutique branding & marketing agency, Jules Management Group, without a website. You might wonder how a marketer could operate without a website for their agency. The truth is that I was intimidated by the thought of building my site. For years, I missed out on potential clients because I only had an online platform, social media. When I identified a framework to work with, sat down, planned, and wireframed the business website, I realized the importance of planning.

A wireframe, a visual guide representing a website’s skeletal framework, was instrumental in organizing my ideas and ensuring a user-friendly design. Planning for the website, allowed me to have a cleared focus direction on what I wanted my website to achieve, I was able to avoid rework with my developer, saving money and time. I was able to establish consistency in the brand identity. 

By investing time in website planning, you can build an online prescence that meets your business objectives, that is clear, on brand and avoids wasting time and money. If you don’t have a website, take sometime this week to plan it out, find a framework that works for your business and get the planning!