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Marketing

May 12, 2025
Digital Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing: Why Smart Brands Must Know the Difference

In todayโ€™s competitive landscape, understanding the difference between digital and traditional marketing is no longer optional โ€” itโ€™s essential. At Jules Management Group, where we empower [โ€ฆ]
April 22, 2025
Emotional Branding

Emotional Branding: How Purpose-Driven Brands Can Win Hearts and Loyalty

In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small [โ€ฆ]
March 20, 2025
The Power Of Group Decision Making

The Power Of Group Decision Making: What Small Businesses Can Learn From Optimizing The Buying Process.

As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One [โ€ฆ]
February 18, 2025
The Science of Marketing Analytics

The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth

In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they [โ€ฆ]
February 18, 2025
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents [โ€ฆ]
February 8, 2025
Google-Analytics-A-Game-Changer-for-Small-Businesses

Google Analytics: A Game-Changer for Small Businesses

Knowing who your audience is imperative for growing your business in today’s digital world. Jules Management Group recommends using data-driven insights from Google Analytics to improve [โ€ฆ]
November 30, 2024

Is Email Marketing Still Relevant in 2024? (Spoiler Alert: Yes!)

Is Email Marketing dead? Of course not! Email marketing is still a tool for small businesses as it provides a budget-friendly avenue for engaging directly with [โ€ฆ]
October 3, 2024

Benefits of Working with a Boutique Brandingย andย Digital Marketing Agency

Jules Management Group is a black-owned, women-led boutique agency specializing in branding and digital marketing. Our unique approach caters primarily to women of color, small business [โ€ฆ]
September 27, 2024

Never Too Late to Start Over: My Marketing Career Reinvention Story

By: Kerline Jules Almost 20 years ago, I graduated from the University of Miami with a Bachelor of Business Administration degree. I double majored in Computer [โ€ฆ]