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Branding

April 22, 2025
Emotional Branding

Emotional Branding: How Purpose-Driven Brands Can Win Hearts and Loyalty

In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small [โ€ฆ]
April 9, 2025

Building Brand Loyalty: How Stanley Became the Cup Everyone Had to Have

In a world where consumers have endless choices, building brand loyalty is no small feat. Yet, somehow, Stanley โ€” yes, the same brand behind the insulated [โ€ฆ]
March 13, 2025
Build a Website That Works

Build a Website That Works: A Small Business Guide to Effective Planning

Today, online presence is more important than ever for small businesses trying to engage their audience naturally. This is why a website designed for your business [โ€ฆ]
March 4, 2025
From Worksite to Trendsetter: The Rise of Stanleyโ€™s Global Brand

From Worksite to Trendsetter: The Rise of Stanleyโ€™s Global Brand

Stanleyโ€”a renowned brand with a rich historyโ€”has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a [โ€ฆ]
February 18, 2025
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents [โ€ฆ]
January 17, 2025
Your Brand Is More Than a Logo Why Branding Matters for Your Business

Your Brand Is More Than a Logo: Why Branding Matters for Your Business

What comes to mind when you think about branding? A logo? Colors? A tagline?ย  It is important to learn what it means to be a brand [โ€ฆ]
October 3, 2024

Benefits of Working with a Boutique Brandingย andย Digital Marketing Agency

Jules Management Group is a black-owned, women-led boutique agency specializing in branding and digital marketing. Our unique approach caters primarily to women of color, small business [โ€ฆ]
September 18, 2024

Embracing AI in Marketing: A Game-Changer for Small Businesses

I was highly apprehensive when I first heard the whispers of AI, specifically in marketing. I did not trust it or want to be affiliated with [โ€ฆ]
September 14, 2024

Plan Your Website, Avoid the Pitfalls

Creating your business website can feel daunting, but it is a must-have in this digital age. Despite the popularity and cost-effectiveness of social media platforms, a [โ€ฆ]