Building Brand Loyalty: How Stanley Became the Cup Everyone Had to Have
In a world where consumers have endless choices, building brand loyalty is no small feat. Yet, somehow, Stanley โ yes, the same brand behind the insulated [โฆ]
The Power Of Group Decision Making: What Small Businesses Can Learn From Optimizing The Buying Process.
As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One [โฆ]
Build a Website That Works: A Small Business Guide to Effective Planning
Today, online presence is more important than ever for small businesses trying to engage their audience naturally. This is why a website designed for your business [โฆ]
The Barbie Movieโs Social Media Marketing: A Masterclass in Viral Branding
One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie โBarbieโ. The marketing campaign for [โฆ]
From Worksite to Trendsetter: The Rise of Stanleyโs Global Brand
Stanleyโa renowned brand with a rich historyโhas experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a [โฆ]
The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth
In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they [โฆ]
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit
In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents [โฆ]
Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad
Boosting our client, The Friendship Squad’s presence on Facebook through targeted ads is a smart move for expanding their community and driving results. To ensure we’re [โฆ]
Unlocking Marketing Insights with Tableau: A Small Business Ownerโs Guide
Data is the key to every effective marketing plan in the modern world. Nevertheless, many small business owners find it challenging to understand their marketing data. [โฆ]
Google Analytics: A Game-Changer for Small Businesses
Knowing who your audience is imperative for growing your business in today’s digital world. Jules Management Group recommends using data-driven insights from Google Analytics to improve [โฆ]
Effective and Ineffective Communication in Marketing: Real-Life Examples
Any marketing strategy must have a sound basis for communication, as this is the core of any marketing activity. Different brands, digital engagement, or data-driven [โฆ]
Creating Brand Loyalty Through Strategic Touchpoints
It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty โ it is the sum of the customerโs [โฆ]
The Power of Positive Brand Personality
In todayโs crowded marketplace, it is more crucial than ever to create a positive brand personality.ย A well-defined brand personality not only makes your business stand [โฆ]
Marketing Analytics: The Art and Science of Growing Your Small Business
If you are a small business owner, you have probably heard the term โmarketing analyticsโ at some point. But what exactly does it mean, and why [โฆ]
Your Brand Is More Than a Logo: Why Branding Matters for Your Business
What comes to mind when you think about branding? A logo? Colors? A tagline?ย It is important to learn what it means to be a brand [โฆ]
Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead
Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead As small business owners, we wear many hats, but staying ahead in marketing [โฆ]
Is Email Marketing Still Relevant in 2024? (Spoiler Alert: Yes!)
Is Email Marketing dead? Of course not! Email marketing is still a tool for small businesses as it provides a budget-friendly avenue for engaging directly with [โฆ]
Marketing Experiment: Elevating Stanleyโs Iconic Tumbler
If I were to create a marketing test for Stanley’s well-known tumbler product line, I would concentrate on examining the effects of narrative-driven advertising. The objective [โฆ]
Unlocking Customer Insights: The Power of Well-Crafted Surveys in Digital Marketing
Creating Connections Through Thoughtful Survey Design Crafting surveys for market research is a crucial part of digital marketing and brand development strategies. These surveys offer insights [โฆ]
Maximize Your Websiteโs Impact: Actionable Tips to Drive More Conversions
Are you finding it challenging to enhance the number of sales your website’s visitors generate? For small business owners, the potential for substantial improvements in sales [โฆ]
Why Small Businesses Should Invest in Marketing Research
For many small business owners, marketing research can feel like something reserved for big corporations with deep pockets. But the truth is, marketing research can benefit [โฆ]
Proven Techniques to Increase E-commerce Store Conversions
I have been a boutique agency owner in the branding and digital marketing space for eight years. I’ve always enjoyed my work and have always been [โฆ]
Benefits of Working with a Boutique Brandingย andย Digital Marketing Agency
Jules Management Group is a black-owned, women-led boutique agency specializing in branding and digital marketing. Our unique approach caters primarily to women of color, small business [โฆ]
Never Too Late to Start Over: My Marketing Career Reinvention Story
By: Kerline Jules Almost 20 years ago, I graduated from the University of Miami with a Bachelor of Business Administration degree. I double majored in Computer [โฆ]
AI: Leveling the Playing Field for Small Businesses (Mark Schaefer)
“I think the AI revolution was built for small businesses. Everywhere I go, large companies are stalled on AI. They are frozen by legal concerns, paralyzed [โฆ]
AI: Level Up Your Small Business Marketing (Yanyn “Yany” San Luis)
โAI empowers small businesses to elevate their marketing by automating tasks and delivering personalized customer experiences. To get started, businesses can explore accessible AI-driven tools like [โฆ]
AI: The Small Business Superpower (Dana Towell)
“AI is truly revolutionizing small businesses by automating tasks like content scheduling and email campaigns, which frees up time for other strategic initiatives. Repetitive processes can [โฆ]
AI: A Game-Changer for Small Businesses (Ashley Pierre)
โAI provides small businesses with the ability to automate repetitive tasks like scheduling posts or sending follow-up emails, saving valuable time. It also helps with analyzing [โฆ]
AI: The New Marketing Assistant
โGenerative AI tools such as ChatGPT and Google Bard allow business owners to do more with less. AI works as a kind of super-intelligent marketing assistant [โฆ]
Embracing AI in Marketing: A Game-Changer for Small Businesses
I was highly apprehensive when I first heard the whispers of AI, specifically in marketing. I did not trust it or want to be affiliated with [โฆ]
Boost Your Brand With Content Marketing
As business owners, youโre not only in business to make money; youโre also in business to solve a problem or meet the needs of your target [โฆ]
Boost Sales, Boost Satisfaction: The Benefits of Market Segmentation
There are better approaches to marketing your business than the one-size-fits-all approach. As a small business owner, it’s vital that your marketing strategy connects with your [โฆ]
Buyer Personas: A Marketing Must-Have
Do you know who your ideal customer is? Knowing who your customers are can be vital in developing successful marketing strategies. Creating a buyer persona is [โฆ]
Are You Making Marketing Mistakes? A/B Testing Can Help
As marketers, we often discuss the importance of measuring what you want to improve. That is why the science side of marketing is crucial, especially in [โฆ]
The Power of Design in Content Marketing
As someone who has come from a rich data/business intelligence background, I understand the importance of analytics in marketing very well. However, I also appreciate the [โฆ]
Plan Your Website, Avoid the Pitfalls
Creating your business website can feel daunting, but it is a must-have in this digital age. Despite the popularity and cost-effectiveness of social media platforms, a [โฆ]
Why a Brand is Crucial for Good SEO
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social [โฆ]
LinkedIn, How it can Help Small Businesses
Your phone and/or tablet probably have an application dedicated to Facebook or twitter and you have probably never thought of downloading LinkedIn. Turn to your left [โฆ]
The Benefit of E-mail Marketing to Small Businesses
Benefit of E-mail Marketing to Small Businesses E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This [โฆ]