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January 18, 2025

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term ‘marketing analytics’ at some point. But what exactly does it mean, and why […]
January 17, 2025

Your Brand Is More Than a Logo: Why Branding Matters for Your Business

What comes to mind when you think about branding? A logo? Colors? A tagline?  It is important to learn what it means to be a brand […]
December 7, 2024

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead As small business owners, we wear many hats, but staying ahead in marketing […]
November 30, 2024

Is Email Marketing Still Relevant in 2024? (Spoiler Alert: Yes!)

Is Email Marketing dead? Of course not! Email marketing is still a tool for small businesses as it provides a budget-friendly avenue for engaging directly with […]
November 22, 2024

Marketing Experiment: Elevating Stanley’s Iconic Tumbler

If I were to create a marketing test for Stanley’s well-known tumbler product line, I would concentrate on examining the effects of narrative-driven advertising. The objective […]
November 16, 2024

Unlocking Customer Insights: The Power of Well-Crafted Surveys in Digital Marketing

Creating Connections Through Thoughtful Survey Design Crafting surveys for market research is a crucial part of digital marketing and brand development strategies. These surveys offer insights […]
November 14, 2024

Maximize Your Website’s Impact: Actionable Tips to Drive More Conversions

Are you finding it challenging to enhance the number of sales your website’s visitors generate? For small business owners, the potential for substantial improvements in sales […]
November 9, 2024

Why Small Businesses Should Invest in Marketing Research

For many small business owners, marketing research can feel like something reserved for big corporations with deep pockets. But the truth is, marketing research can benefit […]
October 25, 2024

Proven Techniques to Increase E-commerce Store Conversions

I have been a boutique agency owner in the branding and digital marketing space for eight years. I’ve always enjoyed my work and have always been […]