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May 12, 2025
Digital Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing: Why Smart Brands Must Know the Difference

In today’s competitive landscape, understanding the difference between digital and traditional marketing is no longer optional — it’s essential. At Jules Management Group, where we empower […]
April 22, 2025
Emotional Branding

Emotional Branding: How Purpose-Driven Brands Can Win Hearts and Loyalty

In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small […]
April 9, 2025

Building Brand Loyalty: How Stanley Became the Cup Everyone Had to Have

In a world where consumers have endless choices, building brand loyalty is no small feat. Yet, somehow, Stanley — yes, the same brand behind the insulated […]
March 20, 2025
The Power Of Group Decision Making

The Power Of Group Decision Making: What Small Businesses Can Learn From Optimizing The Buying Process.

As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One […]
March 13, 2025
Build a Website That Works

Build a Website That Works: A Small Business Guide to Effective Planning

Today, online presence is more important than ever for small businesses trying to engage their audience naturally. This is why a website designed for your business […]
March 6, 2025
The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie “Barbie”. The marketing campaign for […]
March 4, 2025
From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

Stanley—a renowned brand with a rich history—has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a […]
February 18, 2025
The Science of Marketing Analytics

The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth

In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they […]
February 18, 2025
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents […]