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Marketing

May 12, 2025
Digital Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing: Why Smart Brands Must Know the Difference

In today’s competitive landscape, understanding the difference between digital and traditional marketing is no longer optional — it’s essential. At Jules Management Group, where we empower […]
March 13, 2025
Build a Website That Works

Build a Website That Works: A Small Business Guide to Effective Planning

Today, online presence is more important than ever for small businesses trying to engage their audience naturally. This is why a website designed for your business […]
March 6, 2025
The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie “Barbie”. The marketing campaign for […]
March 4, 2025
From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

Stanley—a renowned brand with a rich history—has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a […]
February 18, 2025
The Science of Marketing Analytics

The Science of Marketing Analytics: Small Businesses Leveraging Data for Growth

In the current digital environment, business decision-making relies heavily on marketing analytics. Although small business owners typically depend on their instincts when creating market plans, they […]
February 18, 2025
Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

Cause-Related Marketing: The Win-Win of Partnering with a Nonprofit

In a socially conscious marketplace today, consumers demand businesses to offer more than just products and services; they demand tangible social impact. Cause-related marketing (CRM) represents […]
February 14, 2025
Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad

Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad

Boosting our client, The Friendship Squad’s presence on Facebook through targeted ads is a smart move for expanding their community and driving results. To ensure we’re […]
February 12, 2025
Unlocking-Marketing-Insights-with-Tableau-A-Small-Business-Owners-Guide

Unlocking Marketing Insights with Tableau: A Small Business Owner’s Guide

Data is the key to every effective marketing plan in the modern world. Nevertheless, many small business owners find it challenging to understand their marketing data. […]
February 8, 2025
Google-Analytics-A-Game-Changer-for-Small-Businesses

Google Analytics: A Game-Changer for Small Businesses

Knowing who your audience is imperative for growing your business in today’s digital world. Jules Management Group recommends using data-driven insights from Google Analytics to improve […]