In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small […]
As a small business owner, it helps to know how your customers make buying decisions so you can better target your sales and marketing efforts. One […]
One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie “Barbie”. The marketing campaign for […]
Stanley—a renowned brand with a rich history—has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a […]
Data is the key to every effective marketing plan in the modern world. Nevertheless, many small business owners find it challenging to understand their marketing data. […]
Any marketing strategy must have a sound basis for communication, as this is the core of any marketing activity. Different brands, digital engagement, or data-driven […]