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June 11, 2025

The Strategy Behind the Story: Kangelon “Kay” Dexter on Product Marketing, Representation, and Results

We’re thrilled to launch our brand-new podcast series, Jules of Marketing, where we sit down with powerhouse professionals who are shaping the future of branding, marketing, […]
April 9, 2025

Building Brand Loyalty: How Stanley Became the Cup Everyone Had to Have

In a world where consumers have endless choices, building brand loyalty is no small feat. Yet, somehow, Stanley — yes, the same brand behind the insulated […]
February 14, 2025
Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad

Measuring the ROI of Our Facebook Ad Campaign for our Client, The Friendship Squad

Boosting our client, The Friendship Squad’s presence on Facebook through targeted ads is a smart move for expanding their community and driving results. To ensure we’re […]
February 12, 2025
Unlocking-Marketing-Insights-with-Tableau-A-Small-Business-Owners-Guide

Unlocking Marketing Insights with Tableau: A Small Business Owner’s Guide

Data is the key to every effective marketing plan in the modern world. Nevertheless, many small business owners find it challenging to understand their marketing data. […]
February 8, 2025
Google-Analytics-A-Game-Changer-for-Small-Businesses

Google Analytics: A Game-Changer for Small Businesses

Knowing who your audience is imperative for growing your business in today’s digital world. Jules Management Group recommends using data-driven insights from Google Analytics to improve […]
February 7, 2025
Effective and Ineffective Communication in Marketing Real Life Examples

Effective and Ineffective Communication in Marketing: Real-Life Examples

  Any marketing strategy must have a sound basis for communication, as this is the core of any marketing activity. Different brands, digital engagement, or data-driven […]
January 31, 2025
Creating Brand Loyalty Through Strategic Touchpoints

Creating Brand Loyalty Through Strategic Touchpoints

It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty – it is the sum of the customer’s […]
January 24, 2025
The Power of Positive Brand Personality

The Power of Positive Brand Personality

In today’s crowded marketplace, it is more crucial than ever to create a positive brand personality.  A well-defined brand personality not only makes your business stand […]
January 18, 2025
Marketing Analytics The Art and Science of Growing Your Small Business

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term ‘marketing analytics’ at some point. But what exactly does it mean, and why […]