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Branding

April 22, 2025
Emotional Branding

Emotional Branding: How Purpose-Driven Brands Can Win Hearts and Loyalty

In the noisy digital world we live in, consumers are inundated with messages, ads, and calls to action. So how do mission-focused nonprofits or women-of-color-owned small […]
March 13, 2025
Build a Website That Works

Build a Website That Works: A Small Business Guide to Effective Planning

Today, online presence is more important than ever for small businesses trying to engage their audience naturally. This is why a website designed for your business […]
March 6, 2025
The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

The Barbie Movie’s Social Media Marketing: A Masterclass in Viral Branding

One of our favorite social media campaigns of all times at Jules Management Group is the promo launch for the movie “Barbie”. The marketing campaign for […]
March 4, 2025
From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

From Worksite to Trendsetter: The Rise of Stanley’s Global Brand

Stanley—a renowned brand with a rich history—has experienced a striking evolution in the past hundred years. It has transitioned from a rugged, male-focused image to a […]
January 31, 2025
Creating Brand Loyalty Through Strategic Touchpoints

Creating Brand Loyalty Through Strategic Touchpoints

It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty – it is the sum of the customer’s […]
September 27, 2024

Never Too Late to Start Over: My Marketing Career Reinvention Story

By: Kerline Jules Almost 20 years ago, I graduated from the University of Miami with a Bachelor of Business Administration degree. I double majored in Computer […]