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Marketing

February 7, 2025
Effective and Ineffective Communication in Marketing Real Life Examples

Effective and Ineffective Communication in Marketing: Real-Life Examples

  Any marketing strategy must have a sound basis for communication, as this is the core of any marketing activity. Different brands, digital engagement, or data-driven […]
January 31, 2025
Creating Brand Loyalty Through Strategic Touchpoints

Creating Brand Loyalty Through Strategic Touchpoints

It takes time, effort, and dedication for any mission-oriented business or a small business to develop brand loyalty – it is the sum of the customer’s […]
January 24, 2025
The Power of Positive Brand Personality

The Power of Positive Brand Personality

In today’s crowded marketplace, it is more crucial than ever to create a positive brand personality.  A well-defined brand personality not only makes your business stand […]
January 18, 2025
Marketing Analytics The Art and Science of Growing Your Small Business

Marketing Analytics: The Art and Science of Growing Your Small Business

If you are a small business owner, you have probably heard the term ‘marketing analytics’ at some point. But what exactly does it mean, and why […]
December 7, 2024
Leading the Way How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead

Leading the Way: How Small Businesses Can Use Marketing Research to Stay Ahead As small business owners, we wear many hats, but staying ahead in marketing […]
November 22, 2024

Marketing Experiment: Elevating Stanley’s Iconic Tumbler

If I were to create a marketing test for Stanley’s well-known tumbler product line, I would concentrate on examining the effects of narrative-driven advertising. The objective […]
November 16, 2024

Unlocking Customer Insights: The Power of Well-Crafted Surveys in Digital Marketing

Creating Connections Through Thoughtful Survey Design Crafting surveys for market research is a crucial part of digital marketing and brand development strategies. These surveys offer insights […]
November 14, 2024

Maximize Your Website’s Impact: Actionable Tips to Drive More Conversions

Are you finding it challenging to enhance the number of sales your website’s visitors generate? For small business owners, the potential for substantial improvements in sales […]
November 9, 2024

Why Small Businesses Should Invest in Marketing Research

For many small business owners, marketing research can feel like something reserved for big corporations with deep pockets. But the truth is, marketing research can benefit […]