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November 14, 2024

Maximize Your Website’s Impact: Actionable Tips to Drive More Conversions

Are you finding it challenging to enhance the number of sales your website’s visitors generate? For small business owners, the potential for substantial improvements in sales […]
October 25, 2024

Proven Techniques to Increase E-commerce Store Conversions

I have been a boutique agency owner in the branding and digital marketing space for eight years. I’ve always enjoyed my work and have always been […]
October 3, 2024

Benefits of Working with a Boutique Branding and Digital Marketing Agency

Jules Management Group is a black-owned, women-led boutique agency specializing in branding and digital marketing. Our unique approach caters primarily to women of color, small business […]
September 27, 2024

Never Too Late to Start Over: My Marketing Career Reinvention Story

By: Kerline Jules Almost 20 years ago, I graduated from the University of Miami with a Bachelor of Business Administration degree. I double majored in Computer […]
September 18, 2024

Embracing AI in Marketing: A Game-Changer for Small Businesses

I was highly apprehensive when I first heard the whispers of AI, specifically in marketing. I did not trust it or want to be affiliated with […]
September 16, 2024

Boost Your Brand With Content Marketing

As business owners, you’re not only in business to make money; you’re also in business to solve a problem or meet the needs of your target […]
September 15, 2024

Boost Sales, Boost Satisfaction: The Benefits of Market Segmentation

There are better approaches to marketing your business than the one-size-fits-all approach. As a small business owner, it’s vital that your marketing strategy connects with your […]
September 15, 2024

Buyer Personas: A Marketing Must-Have

Do you know who your ideal customer is? Knowing who your customers are can be vital in developing successful marketing strategies. Creating a buyer persona is […]
September 15, 2024

Are You Making Marketing Mistakes? A/B Testing Can Help

As marketers, we often discuss the importance of measuring what you want to improve. That is why the science side of marketing is crucial, especially in […]